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SWOT Analysis

In the 1960’s and 70’s, Albert Humphrey is assumed to have developed this premeditated planning device via data from the high end corporation in America at the time. A SWOT Analysis is a tool which allows users to look at the direction of a company or organization may wish to shift towards in the prospect. A SWOT Analysis is a constructive device, which in union with others can help make in-formed decisions.

SWOT AnalysisSWOT is a combination of some key words that denoting “S” for Strengths, “W” for Weaknesses, and “O” for Opportunities and “T” for Threats. It is a method of abbreviation the modern position of a company and serving to plan a plan for the future.


• discover ability and potential that you have.

• What can you do mostly sound, relative to competitor?

• What do market analyst judge to be your might?

• What assets do you have?

• Is your trademark or status strong?

SWOT-Analysis templateWeaknesses:

• What do competitor do superior than you?

• What do you do scantily?

• What produce the most client displeasure and grievance?

• What generates the most employee disappointment and objection?

• What processes and activities can you get better?



• Where can you concern your might?

• How are your customers and their desires altering?

• How is technology altering your business?

• Are there new markets for your potency? (e.g. overseas)

• Are there new method of producing your products?

• Are your opponent’s customers dissatisfied?

SWOT-Analysis workshetThreats:

• Are customers able to rally their desires with substitute products?

• Are clientele desire changing away from your product?

• What are your competitors expanding?

• Are your contender improving their product offerings or prices?

• Is new technology making your product outdated?

• Is your cash-flow and debt position strong?

• Are your employees pleased? Is turnover far above the ground?

• Is new opposition coming?

• Are sales growing slower than the industry standard?