Before discussing about the topic “Consumer Behavior” we have to discover better idea regarding why this ward came for. To do that we will primarily required what marketing professionals want to know about consumers. Most of the cases “Marketing professionals” have to face following few questions before them:
- Why do you buy the things you do?
- Which way you decide to go to the college you’re attending?
- Where do like to shop and when?
- Is your associates shop at the same places or different places?
So they want to know the answers of above questions. For that reason the learning of consumer behavior is all about. Consumer behavior judge the various motive why—individual, situational, psychological, and community—people shop for goods, purchase and use them, and then dispose of them. Billions of dollars/money spends by the giant companies yearly to discover that what makes consumers “tick”. Learning people’s buying behavior isn’t just for large companies, though. yet small industry and entrepreneurs can learn the behavior of their customers with enormous success. Several businesses, including a rising amount of startups, are utilizing blogs and social networking Web sites to collect information about their consumers at a low cost.
Recent marketing believe the customer as the commencement and conclusion of its actions. In light of this idea, the organization has to sketch, organize, direct, and control its wealth and activities in order to gratify the targeted consumer’s needs and wants. This is to be accomplishing by providing goods and services with the specifications and quantities and at the places, times, prices and terms that outfit the consumer.
Consumer Behavior can be defined as the activities that a consumer engages in when searching for a good or a service to satisfy his required need or want and while assessing, acquiring, using and disposing of it. In count to linked decision-making processes.